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Watch Brands With Highest Resale Value

Watch Brands With Highest Resale Value Blog

How do you determine the actual resale value of a timepiece? Do you base your judgement on the legendary story, the inner workings of the watch, or the technical upgrades and innovations in the timepiece? To find out the true second-hand value of a watch, do you value the brand’s cachet and craftsmanship or the sapphires, crystals, diamonds, or platinum bracelets? Or does a watch have high resale value when it’s endorsed by celebrities or models in movies or shows? Our research has shown that to determine the true value of any timepiece, you need an evaluation of the combination of the factors above. We have weighed all the factors in developing the top 5 watch brands with the highest resale value. Keep reading.


There is hardly any dispute when collectors rate Rolex among supreme luxury watch brands with the highest second-hand value. Valuers reckoned with the rich history of the brand. Rolex boasts of making the first watch which Sir Edmund Hillary and Tenzing Norgay won on Mount Everest. Rolex has a couple of watches with great resale value as the first brand to engineer dive timepieces. For instance, Rolex GMT-Master II holds an average resale value of about 118%. Rolex Submariner comes strong with an average second value of 154%, and the same goes for the Rolex Cosmograph Daytona with a resale value of 175%.


Omega watches are highly valued in the second-hand market. The brand has quite some achievements. For instance, Buzz Aldrin won the Omega Speedmaster Professional Chronograph to Apollo 11 mission at the 1969 lunar landing. The brand has shifted from buying and changing ETA movements to engineering movements (Co-Axial). Top among the high valued Omega watches includes Omega Seamaster, Speedmaster and Constellation. The Omega Seamaster 300 Master Co-Axial “Spectre”, which is synonymous with precision, holds an average of 129% resale value. This model broke the timekeeping record at the 1931 Geneva Observatory trials, where “extra time for life” became the slogan.

Patek Philippe

Besides its historic 177-year-old tradition, Patek Philippe is synonymous with power, class and exclusivity. The brand is reputed for making great watches that are reserved for the next generation. Its timepieces are undoubtedly mechanical masterpieces with innovative parts, quality materials and unmatched movements, which are all engineered and coupled in-house. One challenge with the brand is finding these models in a solid state. Top Patek Philippe models with high second value include Patek Philippe Chronograph, Nautilus and Aquanaut. Patek Philippe Aquanaut holds a resale value of 149% and features a second time zone, two night and day indicators and date complications.


Jaeger-LeCoultre watches are reckoned as top brand with high second-hand value, just like Rolex and Patek, though not as popular, powerful and sought-after as these brands. Its tradition in the art of mechanical movements and assemblage of quality timepieces began in 1833. It’s noteworthy that they have commissioned movements for brands such as Audemars Piguet, Rolex, Vacheron Constantin and Patek Philippe. Jaeger-LeCoultre manufactures both classic and fashionable watches, including sports models. Some models with good second-hand value include the Jaeger-LeCoultre Master Ultra-Thin, Geophysics, Master Control, Jaeger-LeCoultre Reverso, Duometre and Master Compressor.

Tag Heuer

Tag Heuer has a reputation for manufacturing watches suitable for a variety of people with different preferences. In 1860, Tag Heuer had a feature on the wrist of and endorsed by Chris Hemsworth and Elvis Presley. The brand has an interesting way of upgrading internals while maintaining its vintage and functional designs. Thus, people from all walks of life associate wearing Tag Heuer watches with heritage and class. The top models you may consider for a high second-hand value include the Tag Heuer Monza, Monaco and Carrera.

Finally, the top 5 major watch brands with the highest second-hand value are Rolex, Omega, Tag Heuer, Patek Philippe and Jaeger-LeCoultre. The best resale value of these brands’ watches exists in the iconic and classic models. They make a wonderful investment.

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