Tag Heuer and Rado are two brands of a kind, yet the difference is clear regarding quality of materials, uniqueness of craftsmanship, styles and the iconic story behind each brand. These watch brands are among the most admired Swiss watchmakers. To be super-specific, Tag Heuer is a supreme luxury watch with a reputation for stylish sporty timepieces, while Rado’s fame revolves around innovative technologies. To determine a better brand, it will be wise to detail the strengths and brags of each brand. In the above’s light, I will discuss each brand separately to allow for informed decision-making.
The Tag Heuer Adventure
Tag Heuer began its journey in 1860 and was initially called the Heuer Watch Company, christened after the founder, Edward Heuer. The initial plan of the brand was to build its reputation in the sports industry. Thus, the brand entered the multibillion-dollar market to deliver timepieces with effective precision. In 1916, Heuer Watch Company entered the luxury market with the legendary Heuer Mikrograph. This iconic timepiece is a marvel because of its ability to hit ten times more accuracy than watches of that epoch. Thus Mikrograph could easily measure 1/100th of a second. Sooner than later, the Olympics committee recognised the watch as one of its timekeepers in the 1920 Olympics.
Afterwards, Heuer brought Autavia into the market. The Tag Heuer Autavia, formally a dashboard timepiece, was so remarkable a watch that it became the best timepiece for race car drivers. Another milestone of Tag Heuer was when Astronaut John Glenn wore Heuer 2951A during the celebrated Mercury Friendship 7 Mission which provided the Astronaut opportunity to orbit the earth three times. The Watch Company was officially acquired by Tag Group Holdings in 1985, prompting a change to Tag Heuer. To this moment, Tag Heuer has maintained its impeccable feat as one of the best Swiss brands producing great watches with flawless precision.
The Rado Adventure
Rado is a powerful voice when the top Swiss-brand watchmakers emerge. In 1917, brothers Ernst and Werner Fritz founded the Rado brand in the then 1917 Lengnau in Switzerland. The firm was originally Schlup & Co until 1950 when it switched to Rado and expanded its reach to 60 countries within ten years of its operation. Rado’s global game-changer and best seller, DiaStar1, entered the market in the 60s. The uniqueness of the brand to incorporate sapphire glass crystal into the dial window is innovative. This single innovation birthed the era of scratch-resistance in the industry, and this has since become the standard of modern and top-quality premium watches.
Rado’s invention of hard metal material is commendable and has since built a reputation as the best watchmaker that incorporates leading technology and ceramic material into watch designs. Thus, in the 90s, the brand birthed the Ceramic Revolution, which saw Rado Ceramica and Rado Sintra coming, both of which featured the use of ceramic and high-tech cermet in the production of watches.
Tag Heuer brand is reputable for sports wearable and can boast several sponsorship deals in the sports industry. This brand relies on quartz rather than automatic and thus employs a battery rather than the wearer’s movement. One good thing is that some low-end Tag Heuer’s watches have luxury features. This includes the crystal in sapphires as well as anti-reflective coats. Price-wise, you may get some timepieces around £1000, or even less, while the luxury ones are around £1500. It’s noteworthy that Tag Heuer won the World’s best watchmaking prize known as the 2012 Aiguille d’Or Grand Prix for its Mikrogirder. There were several other awards, including the Grand Prix d’Horlogerie de Genève. Tag Heuer watches are mainly designed to offer premium precision, while others are made to offer comfort.
On the other hand, Rado has some affordable quartz timepieces, though its classy Swiss design ranges from £500 to £2500. Rado watches are kind of funkier than Tag Heuer and represent a riskier gift. Most series of the Rado watches are quartz rather than automatic. Rado has the know-how when it comes to innovation. Rado HyperChrome represents a perfect blend of innovation and convention. With fine-polished emerald green-toned dial and index hour markers designed with shiny silver hands, the timepiece is no doubt a striking luxurious charm.
Conclusion: Tag Heuer Versus Rado, Who Makes Better Watches?
Luxury watches are symbols of impressive designs and supreme quality materials. The general impression is that Tag Heuer surpasses Rado on brand reputation and recognition. Tag Heuer has a better historical advantage and iconic story with stylish sporty timepieces. Rado boasts of unique innovation and modern styled craftsmanship. Its innovative technology distinguishes it from the pack.