When it comes to luxury watches, you’re not talking just about a timepiece. You’re talking about a fashion statement and a status symbol, at least. Although they are renowned for holding their value, is it the case? It’s relative. Compared to technology, it certainly does. On the other hand, gems or gold are whey better at that. Also, mid-ranged watches are not good at holding their value, while luxury ones are. The most accurate comparison is with cars because they tend to lose most of their value when they leave the store and enter the second-hand market. A luxury watch can retain its value if the demand in the second-hand market is high enough or by gaining vintage status.
4 Luxury Watch Brands That Hold Their Value Best
Let’s look at the brands that are leading in this category.
Besides being the most famous watchmaker on the planet, it’s even comparable to real estate when it comes to holding value. It’s like that mostly due to the brand’s reputation. Rolex established it at the beginning of the 20th century. It is the first luxury watch that got on top of Mount Everest, on the hands of both men that climbed it. It is the first luxury watch engineered for diving. Stunts like that gave it a worldwide reputation that it holds to this day. In terms of specific models, Submariner is the choice.
Established almost two centuries ago, it has its fair share of worldwide recognition. Known for exclusivity, it became synonymous with class. The company’s motto is somewhere along the lines that it isn’t owned; it’s just kept for future generations. Based in Geneva, Switzerland, this manufacturer has its standard models ranging from five to ten thousand dollars. Although there are special editions worth millions, almost every timepiece made by this company is considered a masterpiece. Chronograph and Nautilus being its most renowned models.
It may not have the fame of the two mentioned above, but it surely belongs in the same category. Dating back to the first half of the 19th century, it has a long tradition of making mechanical movements. Because they made some of the most desirable models of the last century, you’ll see them more than once if you look at Mad Man, a popular TV series set in the 1950s. Standard models are worth anywhere from five to a hundred thousand. And there are plenty of editions worth a lot more. When it comes to its models, Reverso carries a ton of reputation.
Although it lacks in worth to its counterparts mentioned above, it certainly doesn’t in quality. If Rolex was the first luxury watch to get on the top of Mount Everest, Omega took it even further by being the first that visited the moon. Buzz Aldrin wore it to his lunar landing in 1969. If there were nothing else, just that fact would be more than enough to give it prestige. More so, the company went from buying and modifying others’ movements to making its own, building that prestige even further. Constellation is arguably the best in terms of models, but Speedmaster Professional Chronograph was on the moon.
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The four mentioned watch brands are arguably the best in retaining their value, but others are worth mentioning. Brands like Audemars Piguet, Cartier, Montblanc, and Parmigiani well deserve to be on this list.
If you’re looking only at the return on investment, other things will perform better. But there aren’t many things that can elevate your status, open some doors, give joy in wearing in years, even decades, and still be worth more or less the same amount that they were bought for. Rolex, Patek Philippe, and Omega lead that list, followed by Jaeger-LeCoultre, Audemars Piguet, Cartier, and a few others.